The Quick variation: whenever Marie Antoinette said, «allow the chips to eat meal,» it might probably have been because she was hogging every Michel et Augustin cookies for herself. Childhood friends Michel and Augustin met in middle school, and, whenever they found their particular person 9-to-5 jobs as unfulfilling, they began a cookie company with a foundation in French pastry. Quickly ahead 13 many years, together with two friends have actually offices in France and nyc and are also attracting the planet along with their snacks, pastries, yogurts, mousses, as well as other sweets fashioned with straightforward, pronounceable components. The duo in addition shows aspiring bakers that perfecting the art of French pastry is attainable through their unique recipe books and interactive available house classes. Michel and Augustin’s fantasy is easy: to help make the world look and bond over a shared love of desserts.
The storyline of Michel et Augustin started merely adequate. Two men began palling around in middle school and became great buddies. But, much like many teenage friendships, both parted techniques after graduation to check out their particular paths.
Michel found himself in fund in New York, and Augustin was actually involved in advertising and marketing for Air France. But both quickly turned into disillusioned using 9-to-5 routine of the business world. They reconnected therefore the duo devised a wild plan to learn all 1,263 bakeries in France and develop the basics of ideal confectioneries the nation must provide. They wrote a manuscript about this â their first collaboration!
After doing their particular search, in 2004, Michel and Augustin aproned-up along with on a fresh adventure: baking in Augustin’s kitchen. Their own objective would be to develop a line of snacks also sweets fashioned with natural ingredients and really love. And, after tirelessly evaluating and sampling above 300 dishes, their particular first concoction was given birth to: the tiny circular butter cookie. Michel et Augustin was created!
The pair found fast achievements, in addition they consistently innovate more tasty designs, such as for example a decadent yogurt in a bottle, which was discovered only once Michel and Augustin discovered their particular prized cow could create a lot more than butter. They sell their products or services with all the trademark «kookiness» and pleasure they infuse in their yummy goodies.
Dispersing a fascination with French Pastry all over World
Michel et Augustin is focused on more than simply making a delicious cookie. The organization is actually curved on attracting from France’s wealthy cooking history to create masterful sweets.
«It’s not about snacks â it is more about a love of French pastry,» said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. «Almost everything we make is related to French pastry practices. We a really strong relationship with pastry making as an organization.»
But Lily told all of us an attraction for and expertise of French pastry is not just set aside when it comes down to product builders (they call them the «recipe team») at Michel et Augustin. The main organizations kooky culture is actually discussing the love and expertise of pastry creating very every person in the team, in France and Brooklyn, can prepare to be a French pastry cook and do the nationwide test (usually a «C.A.P.»). That way, everyone can participate in innovating new quality recipes and talk knowledgeably with followers, customers, and people.
«Once a week in France and once per month in New York, our very own Banana Farm («office») becomes a pastry course in which we are going right on through a traditional curriculum of French pastry and education when it comes to official certification,» she stated. «It doesn’t matter if you’re web site developer or even in income â the chance is actually encouraged regarding.»
Though Michel et Augustin provides a more expansive manufacturer product line in France, the business sticks into the exact same fundamentals and axioms of creation for every products.
«finished . our items share is a genuine awareness of taste in order to the ingredients,» Lily mentioned. «We concentrate on the quality and efficiency for the components, and then try to maintain element number as pronounceable that you can.»
This results not just in a yummy decadence, but in addition a delicacy it is possible to feel good about eating together with your special someone.
A Collection of Treats Perfect for Sharing along with your Sweetheart
Thereis just one thing about revealing sweets that starts a single day right or stops an excellent big date. And Michel et Augustin’s designs happened to be meant for just this type of occasions.
«It’s a moment in time of extravagance at the end of a romantic date,» Lily stated. «It really is delicious making with thoroughly clean components, hence makes the minute that much much better. It feels very good to indulge.»
With so many deserving snacks to pick from, there’s no should select just one. While there’s a lot of even more options in France â from chocolate mousse to decadent yogurts and, obviously, unique cookies â there are lots of available options in the usa at the same time.
Lily was actually quick to advise an ideal treats to give to or take pleasure in with that significant other.
«the best-selling cookie is our very own 4-Cookie Squares,» she mentioned. «they have been like small square tarts, appear in three flavors, and that can be so easily discussed. We have Cookie Buttons, which are hazelnut candy processor cookies with hazelnut ganache internally. They show up in packages of two â one for my situation, one for you!»
For couples who love their unique early morning routine collectively, Lily told all of us Puff Palmiers are a pleasant a.m. choice.
«They are puff pastry and taste like Elephant Ears,» she said. «They’re awesome light and flaky and just the thing for discussing more than breakfast with coffee or at tea time.»
Whether you and your honey tend to be chocoholics or value the fine butteriness of caramel (or everything in between), Michel et Augustin has actually a worthwhile treat for sharing (or sneaking down with on your own clandestine cookie affair).
Join up on Banana Farm
Michel et Augustin’s approach is the fact that the delight of sweets is within the sharing. So it should not be any surprise neighborhood involvement is actually a big part of the organizations company objective. Everyone is asked to eliminate in and chat (and style cookies) at their particular Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This mindset started at very start of the business and is element of its key. And Lily mentioned this approach is actually exemplified into the businesses open houses.
«straight away, Michel and Augustin opened the doors of their apartment to next-door neighbors, friends, consumers, and passersby, for people to offer all of them opinions, to taste snacks, to flavor new quality recipes they were testing, also to hang out using them and talk about what they happened to be performing,» she said. «It’s something’s really important to us now.»
Open household during the Banana Farm occurs regarding the very first Thursday each and every thirty days in France and nyc. Lily informed all of us these events present an easy method your company provide returning to the community by teaching all of them concerning the record and strategies of French pastry.
«We invite everyone, household, pals, consumers, and consumers in the future show recipes,» she mentioned. «We would taste examinations, focus groups, and play games. It is a proper society occasion.»
It’s not only enjoyable and tummy-pleasing to go to, however, if you lack a cookie companion, think of all the other dessert aficionados you might fulfill at the Banana Farm. All things considered, if someone else wants Michel et Augustin treats, you are aware they’ve got good style, and you’ll have something you should bond over.
Michel et Augustin: dedicated to Random Acts of Kookiness
In true Michel and Augustin type, the duo began a Random Acts of Kookiness initiative to motivate and excite the general public. From a tribute to Michael Jackson with the cookie square event as well as their torrid Greek tale, Michel and Augustin infuse hilarity and delight into all they are doing. You can see the reason why their goodies are very addicting â they can be made out of natural ingredients and great vibes.
Up subsequent when it comes to organization is actually a unique cookbook whose goal is to simply help United States audience among others tackle the intimidation related to French pastry.
«We’re producing a French pastry cookbook for the US, and it is about having fun with these hard recipes,» Lily said. «We’re breaking it down and claiming you can do it. If we can, everyone can, and we also’re sharing our very own progress.»
Michel et Augustin can be seeking to introduce their famous chocolate mousse in america.
«our very own fantasy for our candy mousse will be seduce The usa’s preferences.»
And, after tasting the business’s snacks alongside goodies, the US is actually without doubt in for a long romance thereupon mousse.